A webmaster’s dream is to see their website appear on the first page of the search engine. It increases the website’s credibility and also enhances quality traffic. Search engine optimization is essential for higher ranking on the SERPs. Website owners and developers use many strategies for optimization, for instance, keywords and backlinks. However, these strategies do not always give fruitful results and may need revisions to show outcomes.
The search engines have developed an algorithm for website ranking. These algorithms evaluate the websites against various parameters and generate a rank. The algorithms are updating continuously, and Google has already announced an update to its algorithm in 2021. Before moving on to the practices that bring down your website ranking, we would like to explain the update.
Google Algorithm updates in 2021:
The update entitled “Page Experience” is likely to be live in May 2021. The update will focus on how well your website interacts with the user. If the user’s experience on a website is mediocre, the website will have a lower rank. But, how will Google know about a user’s experience? The answer is Core Web Vitals. These are metrics that evaluate a website based on its loading time, interactivity, and visual stability.
SEO don’ts 2021:
Without further ado, we will move on to the practices that you want to avoid. It will help you to achieve a higher rank than your competitors.
- Irrelevant content:
Most website owners often make the mistake of adding content from every niche. Some of the content may also contradict the theme of the website. For example, the website’s theme is environment conservation, but the website may have articles about the usage of hazardous chemicals. It is contradictory content and may reduce the rank.
Web owners must decide on a niche for their website and add only relevant content. When a customer searches for something using the search engine, only the websites with related information appear before them. Thorough keyword research can help the web owners identify their target audience and the content that they want. For example, there is a baking website, and you can target audiences that focus on the no-bake technique. You can search for related keywords and add relevant content to your website.
The webmasters can use SEO for customer relationship building. People mostly lookup for answers that they cannot personally ask. The optimization strategies can help you to understand those questions. You can use the information to create quality content for your website, which will generate quality traffic. It will help your ranking and encourage customer loyalty.
- Over Use Of Keywords
Excessive use of keywords and the content can become complicated and lose its essence if there is an oversaturation of keywords. For example, Are you looking for environmentally friendly alternatives? We will give you ecologically friendly solutions. These two sentences are repetitive and off-putting for the viewers.
In addition to that, Google and other search engines recommend websites to avoid stuffing the keywords. It is known as a bad tactic because it tries to trick the search algorithm.
Everybody who has basic SEO knowledge knows that keywords are essential for organic traffic. So, how can one incorporate keywords without going overboard with it? Some may say that there is no accurate answer to it, Whereas some agree on the 2.5-3% keyword saturation. It conveys the message to the users without distracting them from the topic.
- Slow loading:
The time a website takes to load affects the user experience and the website rank. It is one of the factors against which the algorithm measures the website. According to the page experience update, the ideal loading time is less than 2.5 seconds. If the loading time is four seconds or more, it is a poor practice. The website appears lower in search engine result pages.
There are many reasons why websites load slowly. Images are widely responsible for the loading time. The large images take longer to load and hence increase the website loading time. Experts recommend uploading images with a size of less than 1MB. The size of the image is not the only problem; the format also affects the time. The JPEG format uploads relatively faster as compared to the PNG/GIF formats. It is because the JPG format is smaller in size.
Another reason for slow loading is advertisements. The advertisements help the owners to earn money. However, it is not feasible when the user experience is compromised. It is not necessary to remove all the ads from the website. You can limit the ads to 4-5 ads per page. In this way, you can monetize the website and not reduce the loading speed. Asynchronous ad codes can also help to retain the ideal loading speed. It allows the ads to load independently to the website content. So, even if the ad loads slowly, it won’t affect the website’s loading time.
- No title tags and metadata:
Title tags and metadata are the faces of any website. It is the first thing a user sees and decides if they would open the website or not. These are essential for the ranking of a website. Although Google has said that title tags and meta descriptions are not factors for SEO, keywords in the title are a factor.
Metadata is a summary of a website. It is similar to the extra information of a youtube video or a book abstract. When a website doesn’t have metadata, search engines upload the first text on the website as the description. The problem with that is the text may not be able to describe the website thoroughly.
When writing title tags and metadata, there are a few recommendations that you can consider. The first recommendation is to keep it short. It is enticing to write a lengthy description, but then it won’t be a summary. We also recommend that you add modifiers such as buy, best, or tips, For example, tips to make your vacation more memorable. The metadata may also contain information about your unique selling point. It will help the web owners attract intended traffic.
The Internet is a unique world. A small change in the algorithm can abruptly affect a website’s rank. In the ever-changing world, every move is critical. One can optimize their website for the search engines using various strategies. However, the one that worked in the past may not be worth it anymore. You can avoid mistakes and take your website to the top of the search engines.