Web design plays a key role in website visitor’s online experience. It is an important contributing factor in online conversions. While businesses rely a great deal on visitor experience and online conversions, the reliance on ecommerce sites is considerably high. If you are already running your ecommerce site or are about to start one, you need to ensure web design is inspirational. What can a website inspire you to do? To make an average online visitor of your site convert into a customer.
All niches have certain requirements.Similarly, in the ecommerce industry, certain features make it easier to improve conversion rates. It can be something as simple as the addition of the shopping cart button placed in a primate position. You will find such easy to incorporate tips to incorporate in website design in this blog.
This article aims to introduce you to tips for making your website design inspiring for online visitors.
Five tips to make your ecommerce website design inspiring
The way ecommerce sites look has a direct impact on your online conversion rate. If your ecommerce website requires a makeover, make sure you do not sit complacently. Fulfill its makeover requirements by seeking professional help for site design and maintenance in general.
You must look into these out of the ordinary website design tips for your website so as to increase the conversion rate on your ecommerce site:
1. 360-degree tours
Ecommerce sites are about selling products. But many people have trust issues. They have a hard time selecting and purchasing a product they need because they aren’t sure of their dimensions, texture, quality, durability, etc. They cannot see it with their naked eye and are not accustomed to paying for things by just trusting an image uploaded by the company.
In this situation, a 360-degree tour of products will come in handy. Especially in a time of corona lockdown and quarantine, people need to buy things they need based on the online image. Thus, give them a near real-life view of things, so they make their decision with ease.
2. Great photography
Good picture quality is very important for your business image. You must incorporate the highest quality imaging in all elements of website design. Edie parker flower is one inspiring example where great photography has been utilized to give a fashion-forward vibe.
Vibrant colors on their website make it look extraordinarily attractive and easy to make a difference with CSS powered highlights. Here we found a B2C online shop E4wholesale which include various content and easy to scan, they sell kinds of wholesale bridemaids dresses , you can have a look and learn some.
3. Easy to navigate Checkout
For online shopping enthusiasts, the checkout process is often burdensome. Many people let go of their shopping cart if they are not comfortable with the checkout process. Experts are of the view that a clunky checkout kills an online sale very quickly.
You need to make the checkout phase pass like a breeze. It shouldn’t be too much work. It should, in a real sense, be a shopping experience and not feel like an online grad school application.
4. Use Social proof
Social proof is an essentially important component of web design. It helps you earn better SEO by increasing your website’s relevance in search engine rankings. You will be able to earn legitimacy and higher credibility for your brand. People trust online reviews on social media platforms more than the product description you have there on your website.
Social proof acts as a testimonial that there are people out there who have engaged with your brand, made purchases, and found it worthy of a positive rating and review. It is one of the best practices among web design companies in Dubai to incorporate social proof and testimonials on websites with a creative approach. Make sure you do it in such a way that it best fits your webpages and layout.
5. Easy to scan content
When people visit an online shopping site, they are never looking forward to reading a whole page of content. It doesn’t mean they are not interested to know about the products you have there on your virtual shelves. It just means that you have to take into consideration the short attention spans that people have in this digital age.
Make the product showcase descriptive, easy to understand, but without making people read two hundred words.
Get a trendy web design for your ecommerce site
It is 2020. While people are self-quarantining amidst the COVID-19 Pandemic outbreak, they are more immersed in their online lives. Thus, all the shopping people are doing is online. Thus, your business stays relevant today as it was in the pre-quarantine days. You need to ensure that they shop for their list of items from your site. And you can ensure that by following the important web design tips elaborate above.
Make sure you hire the most trusted professionals for incorporating these tips on your website. Be trendy, and profits will skyrocket!